Websites: More Than Marketing.

Posted Dec 11, 2018 & filed under Technology, Work

We’ve designed and built countless websites over the past 11+ years. Many of them are branded online experiences that serve to differentiate a product or service. They have beautiful design, reflect the brand and values of an organization, have strong user interfaces, and are a great responsive experience online.

But what happens once the site is launched? (Besides high fives, of course.)

For many of our clients, the next step is a plan to maintain their web presence. To double down on the investment and ensure success, we need to think beyond marketing and hammer out a sales strategy. The website should be a key tactic in customer acquisition and retention.

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What does Idaho’s most famous lake monster do when she wants to relax?

Posted Mar 27, 2018 & filed under Show and Tell, New Work

Designer Lauryn Medeiros found herself taking this fantastical question pretty seriously when she was tapped to illustrate the poster for the 2018 McCall Winter Carnival.

Wear Boise — Carew Co’s sister business — often features work by Carew Co employees. So when Winter Carnival organizers approached Wear Boise with the assignment of creating a poster with a “There’s Snow Place Like Home” theme, Paul immediately thought of Lauryn and the woodcut illustration style she’s been perfecting for the past few years.

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Meet Pat Brubaker, Our New Relationship Manager

Posted Jan 10, 2018 & filed under Agency News

pat-brubaker.jpg

We’ve been on the hunt for a new Relationship Manager for quite some time now, but it was worth the wait. We feel like we hit the jackpot in Pat Brubaker.

Pat comes to us with a massive background: OG Silicon Valley experience at Law.com, operations manager at Oliver Russell, entrepreneur and small business owner … he even was a bike mechanic way back in the day.

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A Cool Way to Wrap Up a Great Year

Posted Dec 22, 2017 & filed under Community

We’re lucky. Really lucky. We have the best clients in the world, we’ve had a year full of changes and expansion and creative challenges, and we’re rolling into 2018 at the top of our game. So we celebrated with a big check to one of our favorite causes!

We recently donated $1,000 to Charitable Assistance to Community’s Homeless, or CATCH, which helps families with children get back on their feet. CATCH is a housing-first organization — they put families in homes and then work on the underlying causes of homelessness. It’s a huge success: 85 percent of the families that work with CATCH are able to sustain themselves after enrolling in the program.

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Thanks for Partying

Posted Aug 20, 2017 & filed under Agency News

We had a blast at Carew Co.’s 10th anniversary party, and we hope you did, too!

We couldn’t have made it this past decade without such awesome work and support. We’re growing, we have fantastic clients, we even got new carpet in the office, and signed a lease for the office space next door. Life is good, you know?

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Meet Shailey Sievers

Posted Mar 20, 2017 & filed under Confab

We’re really excited to announce our newest addition to the Carew Co. team: Shailey Sievers. Shailey is an amazing designer, city league basketball player, and branding enthusiast who joins us from Davies Moore.

She graduated with her BFA in graphic design (plus a minor in business) from Boise State University in 2013, and since then she’s done some really fantastic work for the Nature Conservancy, the Idaho Steelheads, and White Cloud Analytics. Her favorite project so far has been for a new website for Usful Glassworks, a local nonprofit that helps marginalized people get jobs. 

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2016 By the Numbers

Posted Dec 29, 2016 & filed under Work, Culture, Agency News

We’ve had a great year thanks to our awesome clients and creative, up-for-anything staff. Through 365 days of challenging — and rewarding — work, we’ve racked up big numbers and gone through so much coffee. So, so much coffee.

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Is Content Marketing Worth It? A Look at Southern Idaho Tourism

Posted Oct 10, 2016 & filed under Work, Statistics

When we started our agency, content marketing wasn’t really part of the plan — in fact, we’re not sure the term had been invented yet. But as our agency has grown, so have our practices. These days, we’re positively evangelical about content marketing and the power it has to build relationships and boost business.

Every piece of content marketing works symbiotically with the rest to create one specific thing: Action. Blog content feeds social media, which drives users back to the website, which keeps them engaged with calls to action, which spurs a free download or newsletter signup — and all of that, if done correctly, builds awareness and spurs purchases.

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A Slick Site for Speed Freaks

Posted Aug 1, 2016 & filed under Work

Firebird Raceway is a Treasure Valley institution. But its website was downright institutional: A static HTML site that had to be updated daily by a programmer. It was a situation that wasn’t cutting it for our clients, or for today’s ever-churning racing world.

Since 1968, Firebird Raceway has been offering high-speed thrills to Treasure Valley racing fans. Founded by Bill and Ellanor New, the raceway is now owned and operated by the second generation of “The New Crew.” Their revamped website had to build on what they call the “Firebird experience”: affordable, action-packed fun for everyone from the youngest fans to old racing hands.

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Embrace Relationships. Do Better Work.

Posted May 13, 2016 & filed under Confab, Opinion

Strong relationships are the antidotes to boring work.We’re lucky to have awesome clients who believe in us as much as we believe in them — and over time, we’ve learned that maintaining great relationships helps us as much as it helps our clients.

We’ve learned tons about trust and creating great relationships over the years, but one of our longstanding clients schooled us early on about the importance of honesty and trust.

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