Thanks for Partying

Posted Aug 20, 2017 & filed under Agency News

We had a blast at Carew Co.’s 10th anniversary party, and we hope you did, too!

We couldn’t have made it this past decade without such awesome work and support. We’re growing, we have fantastic clients, we even got new carpet in the office, and signed a lease for the office space next door. Life is good, you know?

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Meet Makenzie

Posted May 16, 2017

We’re so excited to announce that Makenzie Phillips is joining our office — not just because she’s hilarious, incredibly talented, and freakishly organized, but because she represents a turning point for Carew Co.

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Meet Shailey Sievers

Posted Mar 20, 2017 & filed under Confab

We’re really excited to announce our newest addition to the Carew Co. team: Shailey Sievers. Shailey is an amazing designer, city league basketball player, and branding enthusiast who joins us from Davies Moore.

She graduated with her BFA in graphic design (plus a minor in business) from Boise State University in 2013, and since then she’s done some really fantastic work for the Nature Conservancy, the Idaho Steelheads, and White Cloud Analytics. Her favorite project so far has been for a new website for Usful Glassworks, a local nonprofit that helps marginalized people get jobs. 

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2016 By the Numbers

Posted Dec 29, 2016 & filed under Agency News, Work, Culture

We’ve had a great year thanks to our awesome clients and creative, up-for-anything staff. Through 365 days of challenging — and rewarding — work, we’ve racked up big numbers and gone through so much coffee. So, so much coffee.

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Is Content Marketing Worth It? A Look at Southern Idaho Tourism

Posted Oct 10, 2016 & filed under Work, Statistics

When we started our agency, content marketing wasn’t really part of the plan — in fact, we’re not sure the term had been invented yet. But as our agency has grown, so have our practices. These days, we’re positively evangelical about content marketing and the power it has to build relationships and boost business.

Every piece of content marketing works symbiotically with the rest to create one specific thing: Action. Blog content feeds social media, which drives users back to the website, which keeps them engaged with calls to action, which spurs a free download or newsletter signup — and all of that, if done correctly, builds awareness and spurs purchases.

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A Slick Site for Speed Freaks

Posted Aug 1, 2016 & filed under Work

Firebird Raceway is a Treasure Valley institution. But its website was downright institutional: A static HTML site that had to be updated daily by a programmer. It was a situation that wasn’t cutting it for our clients, or for today’s ever-churning racing world.

Since 1968, Firebird Raceway has been offering high-speed thrills to Treasure Valley racing fans. Founded by Bill and Ellanor New, the raceway is now owned and operated by the second generation of “The New Crew.” Their revamped website had to build on what they call the “Firebird experience”: affordable, action-packed fun for everyone from the youngest fans to old racing hands.

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Embrace Relationships. Do Better Work.

Posted May 13, 2016 & filed under Confab, Opinion

Strong relationships are the antidotes to boring work.We’re lucky to have awesome clients who believe in us as much as we believe in them — and over time, we’ve learned that maintaining great relationships helps us as much as it helps our clients.

We’ve learned tons about trust and creating great relationships over the years, but one of our longstanding clients schooled us early on about the importance of honesty and trust.

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Say Hello to Lauryn

Posted Mar 22, 2016 & filed under Confab

We’ve been really fortunate here at Carew Co — since our founding, we’ve employed super smart, talented creative folks, and this month we’re happy to introduce our newest office mate.

Lauryn Medeiros is graduating soon from Boise State with a degree in graphic design, but she’s no stranger to the Treasure Valley. Originally from Mountain View, California (home of Google), Lauryn grew up visiting family friends in Kuna and earned a degree from the College of Idaho. She also studied illustration at the Glasgow School of Art in Scotland and worked briefly as an art teacher back in the Golden State, but graphic design kept calling her name.

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We love bold clients. Case in point: CSHQA

Posted Feb 7, 2016 & filed under Case Studies, Confab, New Work

Idaho’s oldest continually operating architecture firm was in desperate need of a new look.

CSHQA, founded in 1889 by William Campbell (the “C” in CSHQA), is responsible for many of Idaho’s most iconic buildings. But its website was not living up to the firm’s stellar reputation and did not reflect the company’s nationwide growth and influence — it was 10 years old and dated.

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Meet the Intern

Posted Jan 25, 2016 & filed under Confab, News

We’ve never had an intern before. Not that we have anything against them — honestly, it just never really occurred to us to hire one! Not until, that is, Glenna Rose Hanson called our office and said, “How about I be your guinea pig intern? It will be great!“ How could we pass up an offer like that?

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