Meet Aaron Kvarfordt

Posted Jun 5, 2019 & filed under Agency News, Culture, News

Aaron Kvarfordt just started with us, but we’re already beginning to think of him as a human Swiss Army knife. He creates super clean, solid typography. He can illustrate by hand or digitally. He designs prototypes and mockups for packaging. He knows how to build brands from the ground up.

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We’ve Joined the LogoLounge Party (Again!)

Posted Mar 3, 2019 & filed under Props, Work, Awards

We’re thrilled to share the news that not one, but two of our logos have been selected for the upcoming LogoLounge Book 11.

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Meet Hanna Wenter

Posted Jan 2, 2019 & filed under Insider, Work, News

Beer has been good to us. It has brought us great clients, pushed the limits of our creativity, and helped us land our new account services director, Hanna Wenter.

Hanna has spent her career as a project manager in the beer industry and is friends with our clients at Hops & Bottles. When she complimented their branding and discovered it was the work of Carew Co, she was intrigued. And as a newcomer to Boise, she figured Paul would be a good contact.

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Websites: More Than Marketing.

Posted Dec 11, 2018 & filed under Technology, Work

We’ve designed and built countless websites over the past 11+ years. Many of them are branded online experiences that serve to differentiate a product or service. They have beautiful design, reflect the brand and values of an organization, have strong user interfaces, and are a great responsive experience online.

But what happens once the site is launched? (Besides high fives, of course.)

For many of our clients, the next step is a plan to maintain their web presence. To double down on the investment and ensure success, we need to think beyond marketing and hammer out a sales strategy. The website should be a key tactic in customer acquisition and retention.

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What does Idaho’s most famous lake monster do when she wants to relax?

Posted Mar 27, 2018 & filed under New Work, Show and Tell

Designer Lauryn Medeiros found herself taking this fantastical question pretty seriously when she was tapped to illustrate the poster for the 2018 McCall Winter Carnival.

Wear Boise — Carew Co’s sister business — often features work by Carew Co employees. So when Winter Carnival organizers approached Wear Boise with the assignment of creating a poster with a “There’s Snow Place Like Home” theme, Paul immediately thought of Lauryn and the woodcut illustration style she’s been perfecting for the past few years.

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A Cool Way to Wrap Up a Great Year

Posted Dec 22, 2017 & filed under Community

We’re lucky. Really lucky. We have the best clients in the world, we’ve had a year full of changes and expansion and creative challenges, and we’re rolling into 2018 at the top of our game. So we celebrated with a big check to one of our favorite causes!

We recently donated $1,000 to Charitable Assistance to Community’s Homeless, or CATCH, which helps families with children get back on their feet. CATCH is a housing-first organization — they put families in homes and then work on the underlying causes of homelessness. It’s a huge success: 85 percent of the families that work with CATCH are able to sustain themselves after enrolling in the program.

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Thanks for Partying

Posted Aug 20, 2017 & filed under Agency News

We had a blast at Carew Co.’s 10th anniversary party, and we hope you did, too!

We couldn’t have made it this past decade without such awesome work and support. We’re growing, we have fantastic clients, we even got new carpet in the office, and signed a lease for the office space next door. Life is good, you know?

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Meet Shailey Sievers

Posted Mar 20, 2017 & filed under Confab

We’re really excited to announce our newest addition to the Carew Co. team: Shailey Sievers. Shailey is an amazing designer, city league basketball player, and branding enthusiast who joins us from Davies Moore.

She graduated with her BFA in graphic design (plus a minor in business) from Boise State University in 2013, and since then she’s done some really fantastic work for the Nature Conservancy, the Idaho Steelheads, and White Cloud Analytics. Her favorite project so far has been for a new website for Usful Glassworks, a local nonprofit that helps marginalized people get jobs. 

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2016 By the Numbers

Posted Dec 29, 2016 & filed under Agency News, Work, Culture

We’ve had a great year thanks to our awesome clients and creative, up-for-anything staff. Through 365 days of challenging — and rewarding — work, we’ve racked up big numbers and gone through so much coffee. So, so much coffee.

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Is Content Marketing Worth It? A Look at Southern Idaho Tourism

Posted Oct 10, 2016 & filed under Work, Statistics

When we started our agency, content marketing wasn’t really part of the plan — in fact, we’re not sure the term had been invented yet. But as our agency has grown, so have our practices. These days, we’re positively evangelical about content marketing and the power it has to build relationships and boost business.

Every piece of content marketing works symbiotically with the rest to create one specific thing: Action. Blog content feeds social media, which drives users back to the website, which keeps them engaged with calls to action, which spurs a free download or newsletter signup — and all of that, if done correctly, builds awareness and spurs purchases.

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