How to Build Deeper Relationships

Posted Mar 23, 2008 & filed under Technology, Boise, Culture

Idaho Wines CommissionA huge thank you to the Idaho Wines Commission for inviting me to speak on the topic of "How to Build Deeper Relationships With Your Customers." The talk addressed the importance of crafting original content as a technique to build more meaningful relationships with customers. By adding more content on the web and pushing it out via email, it's possible to forge strong connections and generate deep loyalty. Combine these goals with new media technologies and the possibilities are endless. The talk also addressed some specific ways to measure the results of marketing campaigns through use of tools like Google Analytics and Email marketing.

The presentation can be downloaded here. Enjoy!