When winemaker Melanie Krause called me to help out with Cinder, I almost fell out of my chair. Working on a wine brand is every graphic designer's dream job.The name "Cinder" hints at the volcanic soil of the Snake River Valley AVA where vineyards are located (learn more on the "Wines" page of the website). After discussing the vision and researching other Idaho wine brands, it was clear that simplicity and would be a differentiator on the shelves. The wine is still being produced, so we'll unveil the bottle labels when the time is right (sometime in early 2008).
Carew Co. has helped Cinder with the marketing strategy, brand identity, business collateral, web design, and graphic-rich email blasts. Learn more about Cinder on the newly launched website, and be sure to sign the guestbook to keep in touch and receive Cinder email blasts.
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