We are Graphic Designers.

Posted May 13, 2011 & filed under Technology, Community, Confab, Culture, News, Opinion

We are skilled at many things: crafting strategic marketing plans, conceiving creative advertising campaigns, building beautiful websites, designing thoughtful interfaces, and harnessing technology. That said, we are Graphic Designers! We value illustration, typography, color theory, infographics, and all things design. Specifically, we help our clients meet business goals with strategic design — design that gets results and hits your target audience right in the kisser. When hired, we ask a lot of questions of our clients and we push them to share their expertise. We're in it together, striving to reach a common end goal...and, exceed it.

Admittedly, we've been limited with our in-house technical offering in the past. About a year ago, we dove headfirst into WordPress and never looked back. We've heard from many clients that the ease of use is a main factor in their satisfaction of our web work. We chose WordPress with our clients in mind, and have had great success. After all, why even bother with a Content Management System that is difficult to use? Our peer agencies dove into ExpressionEngine, Drupal, and Joomla. Choosing the right technology is confusing for our clients. By widening our offering, we are able to choose the best technology for the business challenge at hand.

In reviewing our next steps and future goals as an agency, it's clearly in the best interest of our clients to keep our technology options open. We'll continue to offer great design, smart strategy, and best technology option for the business challenge to be solved. We'll focus on our core creative expertise, keep a big picture view of  technology, continue to push ourselves creatively, and tap our strategic partners for technical expertise. We have long-term partnerships with local experts in WordPress, ExpressionEngine, Drupal 7, ColdFusion, and Flash / Flex. Many of these independents, collectives, and smaller agencies are thriving, working on a National level, and possess incredible expertise.

We will be making more time for our one true love...Graphic Design. We'll be happier, more motivated, and satisfied as an agency. Truly a win/win all around. ¡Viva la Graphic Design!