When we started our agency, content marketing wasn’t really part of the plan — in fact, we’re not sure the term had been invented yet. But as our agency has grown, so have our practices. These days, we’re positively evangelical about content marketing and the power it has to build relationships and boost business.
Every piece of content marketing works symbiotically with the rest to create one specific thing: Action. Blog content feeds social media, which drives users back to the website, which keeps them engaged with calls to action, which spurs a free download or newsletter signup — and all of that, if done correctly, builds awareness and spurs purchases.Read more »
Firebird Raceway is a Treasure Valley institution. But its website was downright institutional: A static HTML site that had to be updated daily by a programmer. It was a situation that wasn’t cutting it for our clients, or for today’s ever-churning racing world.
Since 1968, Firebird Raceway has been offering high-speed thrills to Treasure Valley racing fans. Founded by Bill and Ellanor New, the raceway is now owned and operated by the second generation of “The New Crew.” Their revamped website had to build on what they call the “Firebird experience”: affordable, action-packed fun for everyone from the youngest fans to old racing hands.Read more »
Strong relationships are the antidotes to boring work.We’re lucky to have awesome clients who believe in us as much as we believe in them — and over time, we’ve learned that maintaining great relationships helps us as much as it helps our clients.
We’ve learned tons about trust and creating great relationships over the years, but one of our longstanding clients schooled us early on about the importance of honesty and trust.Read more »
We’ve been really fortunate here at Carew Co — since our founding, we’ve employed super smart, talented creative folks, and this month we’re happy to introduce our newest office mate.
Lauryn Medeiros is graduating soon from Boise State with a degree in graphic design, but she’s no stranger to the Treasure Valley. Originally from Mountain View, California (home of Google), Lauryn grew up visiting family friends in Kuna and earned a degree from the College of Idaho. She also studied illustration at the Glasgow School of Art in Scotland and worked briefly as an art teacher back in the Golden State, but graphic design kept calling her name.Read more »
Idaho’s oldest continually operating architecture firm was in desperate need of a new look.
CSHQA, founded in 1889 by William Campbell (the “C” in CSHQA), is responsible for many of Idaho’s most iconic buildings. But its website was not living up to the firm’s stellar reputation and did not reflect the company’s nationwide growth and influence — it was 10 years old and dated.Read more »
We’ve never had an intern before. Not that we have anything against them — honestly, it just never really occurred to us to hire one! Not until, that is, Glenna Rose Hanson called our office and said, “How about I be your guinea pig intern? It will be great!“ How could we pass up an offer like that?Read more »
Our own graphic design wunderkind Beau Greener was featured recently in the Boise City Department of Arts & History’s “Creators, Makers, and Doers” blog series. Beau spends his off hours creating for a pretty specialized niche: designer toys. He takes existing action figures and sculpts on top of them, creating highly coveted, limited runs that he sells to fans around the country. It’s really cool work, and we’re glad the Department of Arts & History was able to recognize it.Read more »
We’re big fans of “Whip/Nae Nae” around here (and not just because it’s an earworm). It’s because — crazy as it sounds — it had a big part in showing us the power of social media monitoring.
See, our clients aren’t new to social media. Nearly everyone has some presence these days, either on Twitter, Facebook, Instagram, or more. But how should our clients make the most of that presence? How can they convert all of those followers into evangelists — and sales? It’s no longer enough to just have the data. Without a great analytics tool, you can’t move your social strategy forward.Read more »
After 5+ years, we finally got around to redesigning our website.
This is definite cause for celebration around the Carew Co office, as our old site was in disarray for years. We have updated the site to share the latest and greatest of work, which you may now view in our Work section. We have finally taken our own medicine and launched a responsive version of our site. It's been difficult to explain to our clients why our site isn't responsive...the best explanation is simply, "You know, the cobbler's shoes..."Read more »