Vale Wine Co. Packaging

Posted May 6, 2009 & filed under Boise, New Work

In this case, we were lucky enough to have invested clients and a  long time line to launch. We love the opportunity to bring a brand to life, and the time to do it right. It's always a great opportunity to be involved at the ground floor and have the ability to work directly with the winemaker and owners of the company. We represented the brand through packaging, the website, and marketing materials. In this case, consistency was key to building a cohesive, branded experience.

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Vale Wine Co. Website

Posted Jan 27, 2009 & filed under Technology, Boise, Culture, New Work

We're fortunate to have met Winemaker John & Vicki Danielson and their business partners. They are great clients/people who were active participants in the process are open to our ideas and opinions along the way. Due to this balance and ability to be trusted guides in our exploration, the result is something we're very proud of.

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Urban Winemakers Cooperative

Posted Dec 19, 2008 & filed under Boise, Community, Culture, New Work

Out of a savvy business idea came a great creative opportunity.

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The Children's Home Society

Posted Nov 20, 2008 & filed under Boise, Community, New Work

As the Children Home Society brings their service lines closer together, there was a need for a more cohesive brand identity and consistent marketing materials. Carew Co. was excited (and flattered) to take on the challenge.

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Ryan Lascano

Posted Oct 24, 2008 & filed under Boise, Culture, News

Ryan joins our team by way of Noot Group, where he spent the past couple years as a designer. Prior to that, Ryan graduated from the Art Institute of Orange County, got his hands dirty at a print shop doing production, and rolled up his sleeves at a Los Angeles-based Architecture firm.

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Moving and Shaking

Posted Sep 29, 2008 & filed under Boise, Events, News

To keep up with future growth plans, we're moving into a new office on Friday, October 3rd. The new space is in the same building (The Eagles Building, 6th & Idaho), but on the lower level. The new Carew Co. mothership is about three times the size, offering lots of room to spread out and in-office meeting space. We're also switching to a real phone system, so we may have "spotty" reception during the day on Friday. We'll be sure to get back to you as soon as we can on Monday at the open of business.

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The Best Way to Help the Most People

Posted Sep 22, 2008 & filed under Technology, Boise, Community, New Work

The creative team consisted of David Cook (SMG), Kristy Weyhrich (W Design), Dave Sloyer (Wirestone), Paul Carew (me) and our wonderful clients at United Way of Treasure Valley (It's important to mention that the video work was donated by NXNW and the photography donated by Todd Meier). The campaign, titled "The Best Way to Help The Most People," changes perceptions of the organization. Our research uncovered that there were some misunderstandings by the general public. For example, the fact that 100% of donations stay local and every penny of every dollar donated goes to the community (operational costs are underwritten by corporate champions). The campaign works hard to dispel some of these myths and inform the public on the truth.

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Making the most of "thank you"

Posted Aug 24, 2008 & filed under Technology, Boise, Community, Events

Earlier this year, we made an in-kind donation to The Cabin (formerly known as "The Log Cabin Literary Center"). Carew Co. is an official sponsor of the Alexander McCall Smith appearance at The Egyptian as part of the annual "Readings & Conversations" series. That said, this blog post is not meant to toot our horns — its meant to toot theirs. This is an important story. A story about giving thanks that non-profits, individuals, and corporate organizations can benefit from.

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Logo or Brand Identity?

Posted Jul 28, 2008 & filed under Boise, Culture, Events, Featured, News, Opinion, Statistics

Both logos and brand identities demand the skill set of a visual designer and conceptual thinker. A logo requires an exploration of typography, color, symbology/iconography. Crafting a brand identity requires those important raw materials, as well a search for more meaning and deeper knowledge of what the organization truly stands for. The end goal is to visually represent the brand to attract your "sweet spot" target audience to your brand.

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A year. In review.

Posted Jul 1, 2008 & filed under Boise, Events, New Work, News, Statistics

Carew Co. was founded on July 1, 2007 — it's safe to say that we've covered some serious ground in our first year: We helped a roster of 28 businesses and organizations during the past year, and found satisfaction in every opportunity. We've launched 8 websites (there are 3 currently in production), created 5 logos, completed 3 branding sessions, designed 3 sales collateral kits, 5 business cards, 2 brochures, a series of packaging, a major signage project, 3 direct marketing campaigns, 3 print advertising campaigns, 5 email blasts, and countless other projects along the way.

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