The Children's Home Society

Posted Nov 20, 2008 & filed under Boise, Community, New Work

As the Children Home Society brings their service lines closer together, there was a need for a more cohesive brand identity and consistent marketing materials. Carew Co. was excited (and flattered) to take on the challenge.

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The Best Way to Help the Most People

Posted Sep 22, 2008 & filed under Technology, Boise, Community, New Work

The creative team consisted of David Cook (SMG), Kristy Weyhrich (W Design), Dave Sloyer (Wirestone), Paul Carew (me) and our wonderful clients at United Way of Treasure Valley (It's important to mention that the video work was donated by NXNW and the photography donated by Todd Meier). The campaign, titled "The Best Way to Help The Most People," changes perceptions of the organization. Our research uncovered that there were some misunderstandings by the general public. For example, the fact that 100% of donations stay local and every penny of every dollar donated goes to the community (operational costs are underwritten by corporate champions). The campaign works hard to dispel some of these myths and inform the public on the truth.

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Making the most of "thank you"

Posted Aug 24, 2008 & filed under Technology, Boise, Community, Events

Earlier this year, we made an in-kind donation to The Cabin (formerly known as "The Log Cabin Literary Center"). Carew Co. is an official sponsor of the Alexander McCall Smith appearance at The Egyptian as part of the annual "Readings & Conversations" series. That said, this blog post is not meant to toot our horns — its meant to toot theirs. This is an important story. A story about giving thanks that non-profits, individuals, and corporate organizations can benefit from.

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