Thank you to our clients

Posted Dec 31, 2010 & filed under Boise, Community, Confab, Events

Our clients, partners, and friends receive enough tins of popcorn, summer sausages, and fancy holiday greeting cards every year. We believe that it's more important to support the community during this time. We've stuck to our tradition of donating to a non-profit organization on behalf of our clients. This donation is a small way for us to say thanks — we appreciate your business and support.

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Congratulations, Mr. Hanson

Posted Jun 8, 2010 & filed under Boise, Events, News

When I first met Nate, he was about to graduate and start a job search. I've always followed the design program at NNU and typically review the portfolios of the graduating class every year. During an annual portfolio review, I ran out of time and didn't get to meet everyone. I made time to get a quick glance at each portfolio I missed. I was immediately drawn in by Nate's work and through a quick conversation, discovered a mature, talented, and motivated young man. In June of 2008, I took the leap and hired him on as an intern. By Fall, Nate had proven his value and was brought on as Carew Co's first "official" hire.

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Cupcake Collective

Posted Aug 16, 2009 & filed under Boise, Community, Culture, Events

Cupcake Collective, an event headed by Carew Co.’s Leigh Ann Dufurrena, was held August 15th at The Linen Building.  With 2500 cupcakes, over 100 cupcake making participants and hundreds of cupcake connoisseurs – the community cupcake carousal was a great time for all and raised over $3000, benefiting TrICA (Treasure Valley Institute for Children’s Arts). Success never tasted so sweet!

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Moving and Shaking

Posted Sep 29, 2008 & filed under Boise, Events, News

To keep up with future growth plans, we're moving into a new office on Friday, October 3rd. The new space is in the same building (The Eagles Building, 6th & Idaho), but on the lower level. The new Carew Co. mothership is about three times the size, offering lots of room to spread out and in-office meeting space. We're also switching to a real phone system, so we may have "spotty" reception during the day on Friday. We'll be sure to get back to you as soon as we can on Monday at the open of business.

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Making the most of "thank you"

Posted Aug 24, 2008 & filed under Technology, Boise, Community, Events

Earlier this year, we made an in-kind donation to The Cabin (formerly known as "The Log Cabin Literary Center"). Carew Co. is an official sponsor of the Alexander McCall Smith appearance at The Egyptian as part of the annual "Readings & Conversations" series. That said, this blog post is not meant to toot our horns — its meant to toot theirs. This is an important story. A story about giving thanks that non-profits, individuals, and corporate organizations can benefit from.

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Logo or Brand Identity?

Posted Jul 28, 2008 & filed under Boise, Culture, Events, Featured, News, Opinion, Statistics

Both logos and brand identities demand the skill set of a visual designer and conceptual thinker. A logo requires an exploration of typography, color, symbology/iconography. Crafting a brand identity requires those important raw materials, as well a search for more meaning and deeper knowledge of what the organization truly stands for. The end goal is to visually represent the brand to attract your "sweet spot" target audience to your brand.

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A year. In review.

Posted Jul 1, 2008 & filed under Boise, Events, New Work, News, Statistics

Carew Co. was founded on July 1, 2007 — it's safe to say that we've covered some serious ground in our first year: We helped a roster of 28 businesses and organizations during the past year, and found satisfaction in every opportunity. We've launched 8 websites (there are 3 currently in production), created 5 logos, completed 3 branding sessions, designed 3 sales collateral kits, 5 business cards, 2 brochures, a series of packaging, a major signage project, 3 direct marketing campaigns, 3 print advertising campaigns, 5 email blasts, and countless other projects along the way.

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Nate Hanson

Posted Jun 17, 2008 & filed under Boise, Events, New Work, News

He is a recent graduate from the design program at Northwest Nazarene University (and did a stint as an intern at Creative Soapbox). His portfolio demonstrates a keen sense of typography, illustrative tendencies, an interest in all things web-based, and a conceptual approach to design challenges. Augment these core interests with with a warm personality and burning motivation to learn, and it's easy to see why Nate is a superstar.

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Martini Mix Off

Posted May 2, 2008 & filed under Boise, Culture, Events, New Work

I enjoyed total creative freedom and was able to execute an illustrative concept — something I don't do as often as I'd like. When I started Carew Co. in July, I called up the folks in charge of the event and volunteered to design the poster. I requested both creative freedom and the ability to create a companion piece to the previous poster I designed. The clients were pleased with the arrangement, as the 2005 poster received the most positive response.

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Fresh Meat

Posted Mar 28, 2008 & filed under Boise, Events, Opinion

Last Tuesday evening, I had the wonderful experience of being a part of "mock" interviews for the soon-to-graduate graphic designers at NNU. I've done this a few times in the past, and have always enjoyed it immensely. For this to be a part of any design program is amazing. The students are getting to experience an interview AND be critiqued on their performance. This is an extremely valuable experience that will make them better interviewees and hopefully allow them to stand out in the marketplace.

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