Things We're Fond Of

Posted Jan 23, 2009 & filed under Featured

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See Our Work

Posted Jan 23, 2009 & filed under Featured

After a year and a half of being in business, we felt it was time to show the spoils of our hard work. Check out our work.

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Logo or Brand Identity?

Posted Jul 28, 2008 & filed under Boise, Culture, Events, Featured, News, Opinion, Statistics

Both logos and brand identities demand the skill set of a visual designer and conceptual thinker. A logo requires an exploration of typography, color, symbology/iconography. Crafting a brand identity requires those important raw materials, as well a search for more meaning and deeper knowledge of what the organization truly stands for. The end goal is to visually represent the brand to attract your "sweet spot" target audience to your brand.

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