The Children's Home Society

Posted Nov 20, 2008 & filed under Boise, Community, New Work

As the Children Home Society brings their service lines closer together, there was a need for a more cohesive brand identity and consistent marketing materials. Carew Co. was excited (and flattered) to take on the challenge.

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The Best Way to Help the Most People

Posted Sep 22, 2008 & filed under Technology, Boise, Community, New Work

The creative team consisted of David Cook (SMG), Kristy Weyhrich (W Design), Dave Sloyer (Wirestone), Paul Carew (me) and our wonderful clients at United Way of Treasure Valley (It's important to mention that the video work was donated by NXNW and the photography donated by Todd Meier). The campaign, titled "The Best Way to Help The Most People," changes perceptions of the organization. Our research uncovered that there were some misunderstandings by the general public. For example, the fact that 100% of donations stay local and every penny of every dollar donated goes to the community (operational costs are underwritten by corporate champions). The campaign works hard to dispel some of these myths and inform the public on the truth.

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A year. In review.

Posted Jul 1, 2008 & filed under Boise, Events, New Work, News, Statistics

Carew Co. was founded on July 1, 2007 — it's safe to say that we've covered some serious ground in our first year: We helped a roster of 28 businesses and organizations during the past year, and found satisfaction in every opportunity. We've launched 8 websites (there are 3 currently in production), created 5 logos, completed 3 branding sessions, designed 3 sales collateral kits, 5 business cards, 2 brochures, a series of packaging, a major signage project, 3 direct marketing campaigns, 3 print advertising campaigns, 5 email blasts, and countless other projects along the way.

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Nate Hanson

Posted Jun 17, 2008 & filed under Boise, Events, New Work, News

He is a recent graduate from the design program at Northwest Nazarene University (and did a stint as an intern at Creative Soapbox). His portfolio demonstrates a keen sense of typography, illustrative tendencies, an interest in all things web-based, and a conceptual approach to design challenges. Augment these core interests with with a warm personality and burning motivation to learn, and it's easy to see why Nate is a superstar.

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Posted May 28, 2008 & filed under Technology, New Work, News

It was a behemoth project with many technology upgrades and new functionalities. It was a well-planned and organized affair on both sides of the fence — a true client/agency collaboration. We're thrilled with the final results and very proud of the work.

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Martini Mix Off

Posted May 2, 2008 & filed under Boise, Culture, Events, New Work

I enjoyed total creative freedom and was able to execute an illustrative concept — something I don't do as often as I'd like. When I started Carew Co. in July, I called up the folks in charge of the event and volunteered to design the poster. I requested both creative freedom and the ability to create a companion piece to the previous poster I designed. The clients were pleased with the arrangement, as the 2005 poster received the most positive response.

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BridgeTower Commercial

Posted Apr 19, 2008 & filed under Boise, New Work

Collaborating with the developer, business consultant, and sales team, we named and branded the subsets of the commercial offering. The sub-brand icon is a visual representation of the main intersection at the core of the community. It was important for the sub-brands to have a authentic Mediterranean/Italian feel in support of the brand. We looked to typography and signage of the region to find inspiration and authenticity. The feel is reflected through ligatures that create an interesting interplay between the characters in the logotype. The color palette, typography, voice and tone were carried through to a pocket folder in support of the sales effort.

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Prodigy Sports

Posted Apr 6, 2008 & filed under New Work, News

With a well-designed logo in hand, it was time to shift to the web presence (logo by The Joe Bosack Graphic Design Company). In order to speak to senior level executives looking to fill mid-to-senior level roles in the professional sports industry, the site needed to be simple and intuitive. Also, it had to launch within a week and a half, as a banner ad was placed in an industry email blast called "Street & Smith's Sports Business Daily." The banner and site led to a new job search from the Orlando Magic the very same day. It's safe to say that a tight timeline doesn't have to be a barrier—if the project has clear parameters and goals set early in the process. It's safe to say the site was a slam dunk...

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