Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?
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Strong relationships are the antidotes to boring work.We’re lucky to have awesome clients who believe in us as much as we believe in them — and over time, we’ve learned that maintaining great relationships helps us as much as it helps our clients.
We’ve learned tons about trust and creating great relationships over the years, but one of our longstanding clients schooled us early on about the importance of honesty and trust.Read more »
We are skilled at many things: crafting strategic marketing plans, conceiving creative advertising campaigns, building beautiful websites, designing thoughtful interfaces, and harnessing technology. That said, we are Graphic Designers! We value illustration, typography, color theory, infographics, and all things design. Specifically, we help our clients meet business goals with strategic design — design that gets results and hits your target audience right in the kisser. When hired, we ask a lot of questions of our clients and we push them to share their expertise. We're in it together, striving to reach a common end goal...and, exceed it.Read more »
I have a degree in Communication with an emphasis in Public Relations and Art. I like to think of myself as a visual communicator. I’m another creative mind in the office, trying to hone in where I can best apply myself. I’m here for Carew Co., our clients and projects, gluing it all together.Read more »
Both logos and brand identities demand the skill set of a visual designer and conceptual thinker. A logo requires an exploration of typography, color, symbology/iconography. Crafting a brand identity requires those important raw materials, as well a search for more meaning and deeper knowledge of what the organization truly stands for. The end goal is to visually represent the brand to attract your "sweet spot" target audience to your brand.Read more »
This is great news, but how can it really help the Idaho design community? What does AIGA do as an organization to help the design community?Read more »
Last Tuesday evening, I had the wonderful experience of being a part of "mock" interviews for the soon-to-graduate graphic designers at NNU. I've done this a few times in the past, and have always enjoyed it immensely. For this to be a part of any design program is amazing. The students are getting to experience an interview AND be critiqued on their performance. This is an extremely valuable experience that will make them better interviewees and hopefully allow them to stand out in the marketplace.Read more »
I've always been passionate about helping young, up and coming graphic designers. I try to give as much time as I can to students and young designers. I've taught as an adjunct professor at Boise State, spoke numerous times at NNU, reviewed hundred of portfolios, and have been getting involved with the local AIGA Chapter. These opportunities are rewarding for me personally (and hopefully helpful to the designers I continue to meet over the years). I've had many valuable mentors as a student and throughout my career. The process of "paying it forward" is one that I've always believed in -- it's important to the industry as a whole.Read more »
I've been discussing blogging recently with many of my peers, clients, partners (and anyone who will listen). Blogging is an simple way to create a personality, highlight expertise, and make deeper connections with your customers. Also, you get higher search engine rankings due to these activities -- that should be a good reason for any business (especially, if your competitors aren't blogging). Given that blog software is mostly free, and has a built-in Content Management System -- it also happens to be very inexpensive to set up.Read more »