We’re big fans of “Whip/Nae Nae” around here (and not just because it’s an earworm). It’s because — crazy as it sounds — it had a big part in showing us the power of social media monitoring.
See, our clients aren’t new to social media. Nearly everyone has some presence these days, either on Twitter, Facebook, Instagram, or more. But how should our clients make the most of that presence? How can they convert all of those followers into evangelists — and sales? It’s no longer enough to just have the data. Without a great analytics tool, you can’t move your social strategy forward.Read more »