What the Pandemic Has Taught Us (So Far)

Posted Jun 26, 2020 & filed under Agency News, Work, Culture

When we first started collecting experiences for this post a few weeks ago, it seemed like Idaho was cautiously heading out of the woods. We thought, “Maybe we can share what we learned during quarantine?” It has been such a rollercoaster experience and we’ve each reacted in our own unique ways — there have been moments of joy, despair, creativity, hope, camaraderie. There have been new opportunities and grief over what we have lost.

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The 2020 Rockies Awards: Celebrating Creativity In 3D

Posted May 17, 2020 & filed under Work, Show and Tell, Awards

These days, a lot of us are indulging in guilty pleasures. A quarantini here, a binge-watch there...treating ourselves is saving our sanity. One pleasure I’m not feeling guilty about is celebrating Idaho’s creative community with the 2020 Rockies Awards.

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Times Are Dark. But This Project Has Us Smiling.

Posted Mar 27, 2020 & filed under Work, Case Studies, Pro Bono

A couple of months ago, back when the coronavirus was something happening somewhere else, our client Phil Archer asked Carew Co. to help his 8-year-old son with a project. Logan Archer is a little powerhouse on a mission to save sharks from the dangers of plastic and brutal practices like shark finning.

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A Message From Paul: Let’s Flatten the Curve

Posted Mar 15, 2020 & filed under Agency News, Work, Community, News

This week, Carew Co is going remote to help flatten the curve. It’s a tough call, but we want our employees and clients to be healthy and recover quickly from this pandemic.

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Your Brand is More Than a Logo

Posted Nov 3, 2019 & filed under Work, Branding, Logo

BY SHAILEY SIEVERS

When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.

Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.

I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.

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Make Your Card Count: 7 Tips for Creating Keepable Business Cards

Posted Aug 5, 2019 & filed under Work, Opinion

Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?

In a word: Presence.

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We’ve Joined the LogoLounge Party (Again!)

Posted Mar 3, 2019 & filed under Props, Work, Awards

We’re thrilled to share the news that not one, but two of our logos have been selected for the upcoming LogoLounge Book 11.

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Websites: More Than Marketing.

Posted Dec 11, 2018 & filed under Technology, Work

We’ve designed and built countless websites over the past 11+ years. Many of them are branded online experiences that serve to differentiate a product or service. They have beautiful design, reflect the brand and values of an organization, have strong user interfaces, and are a great responsive experience online.

But what happens once the site is launched? (Besides high fives, of course.)

For many of our clients, the next step is a plan to maintain their web presence. To double down on the investment and ensure success, we need to think beyond marketing and hammer out a sales strategy. The website should be a key tactic in customer acquisition and retention.

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2016 By the Numbers

Posted Dec 29, 2016 & filed under Agency News, Work, Culture

We’ve had a great year thanks to our awesome clients and creative, up-for-anything staff. Through 365 days of challenging — and rewarding — work, we’ve racked up big numbers and gone through so much coffee. So, so much coffee.

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Is Content Marketing Worth It? A Look at Southern Idaho Tourism

Posted Oct 10, 2016 & filed under Work, Statistics

When we started our agency, content marketing wasn’t really part of the plan — in fact, we’re not sure the term had been invented yet. But as our agency has grown, so have our practices. These days, we’re positively evangelical about content marketing and the power it has to build relationships and boost business.

Every piece of content marketing works symbiotically with the rest to create one specific thing: Action. Blog content feeds social media, which drives users back to the website, which keeps them engaged with calls to action, which spurs a free download or newsletter signup — and all of that, if done correctly, builds awareness and spurs purchases.

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