The Lifeblood of Our Agency Gets a Promotion

Posted Aug 4, 2020 & filed under Agency News, Work, Culture

I first met Thomas Walsh over a decade ago when we were paired up for the AIGA Idaho “Mix Mentor” program, which matched Boise State graphic design students with industry professionals. The idea was to give soon-to-graduate students a mentor so they could ask questions and get an idea of what the real world was like.

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What the Pandemic Has Taught Us (So Far)

Posted Jun 26, 2020 & filed under Agency News, Work, Culture

When we first started collecting experiences for this post a few weeks ago, it seemed like Idaho was cautiously heading out of the woods. We thought, “Maybe we can share what we learned during quarantine?” It has been such a rollercoaster experience and we’ve each reacted in our own unique ways — there have been moments of joy, despair, creativity, hope, camaraderie. There have been new opportunities and grief over what we have lost.

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The 2020 Rockies Awards: Celebrating Creativity In 3D

Posted May 17, 2020 & filed under Work, Show and Tell, Awards

These days, a lot of us are indulging in guilty pleasures. A quarantini here, a binge-watch there...treating ourselves is saving our sanity. One pleasure I’m not feeling guilty about is celebrating Idaho’s creative community with the 2020 Rockies Awards.

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Times Are Dark. But This Project Has Us Smiling.

Posted Mar 27, 2020 & filed under Work, Case Studies, Pro Bono

A couple of months ago, back when the coronavirus was something happening somewhere else, our client Phil Archer asked Carew Co. to help his 8-year-old son with a project. Logan Archer is a little powerhouse on a mission to save sharks from the dangers of plastic and brutal practices like shark finning.

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A Message From Paul: Let’s Flatten the Curve

Posted Mar 15, 2020 & filed under Agency News, Work, Community, News

This week, Carew Co is going remote to help flatten the curve. It’s a tough call, but we want our employees and clients to be healthy and recover quickly from this pandemic.

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Your Brand is More Than a Logo

Posted Nov 3, 2019 & filed under Work, Branding, Logo

BY SHAILEY SIEVERS

When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.

Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.

I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.

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Make Your Card Count: 7 Tips for Creating Keepable Business Cards

Posted Aug 5, 2019 & filed under Work, Opinion

Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?

In a word: Presence.

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We’ve Joined the LogoLounge Party (Again!)

Posted Mar 3, 2019 & filed under Props, Work, Awards

We’re thrilled to share the news that not one, but two of our logos have been selected for the upcoming LogoLounge Book 11.

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Websites: More Than Marketing.

Posted Dec 11, 2018 & filed under Technology, Work

We’ve designed and built countless websites over the past 11+ years. Many of them are branded online experiences that serve to differentiate a product or service. They have beautiful design, reflect the brand and values of an organization, have strong user interfaces, and are a great responsive experience online.

But what happens once the site is launched? (Besides high fives, of course.)

For many of our clients, the next step is a plan to maintain their web presence. To double down on the investment and ensure success, we need to think beyond marketing and hammer out a sales strategy. The website should be a key tactic in customer acquisition and retention.

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2016 By the Numbers

Posted Dec 29, 2016 & filed under Agency News, Work, Culture

We’ve had a great year thanks to our awesome clients and creative, up-for-anything staff. Through 365 days of challenging — and rewarding — work, we’ve racked up big numbers and gone through so much coffee. So, so much coffee.

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