A couple of months ago, back when the coronavirus was something happening somewhere else, our client Phil Archer asked Carew Co. to help his 8-year-old son with a project. Logan Archer is a little powerhouse on a mission to save sharks from the dangers of plastic and brutal practices like shark finning.Read more »
This week, Carew Co is going remote to help flatten the curve. It’s a tough call, but we want our employees and clients to be healthy and recover quickly from this pandemic.Read more »
BY AARON KVARFORDT
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BY SHAILEY SIEVERS
When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.
Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.
I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.Read more »
Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?
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In a word: Presence.
Aaron Kvarfordt just started with us, but we’re already beginning to think of him as a human Swiss Army knife. He creates super clean, solid typography. He can illustrate by hand or digitally. He designs prototypes and mockups for packaging. He knows how to build brands from the ground up.Read more »
We’ve designed and built countless websites over the past 11+ years. Many of them are branded online experiences that serve to differentiate a product or service. They have beautiful design, reflect the brand and values of an organization, have strong user interfaces, and are a great responsive experience online.
But what happens once the site is launched? (Besides high fives, of course.)
For many of our clients, the next step is a plan to maintain their web presence. To double down on the investment and ensure success, we need to think beyond marketing and hammer out a sales strategy. The website should be a key tactic in customer acquisition and retention.Read more »
Designer Lauryn Medeiros found herself taking this fantastical question pretty seriously when she was tapped to illustrate the poster for the 2018 McCall Winter Carnival.
Wear Boise — Carew Co’s sister business — often features work by Carew Co employees. So when Winter Carnival organizers approached Wear Boise with the assignment of creating a poster with a “There’s Snow Place Like Home” theme, Paul immediately thought of Lauryn and the woodcut illustration style she’s been perfecting for the past few years.Read more »