The 2020 Rockies Awards: Celebrating Creativity In 3D

Posted May 17, 2020 & filed under Work, Show and Tell, Awards

These days, a lot of us are indulging in guilty pleasures. A quarantini here, a binge-watch there...treating ourselves is saving our sanity. One pleasure I’m not feeling guilty about is celebrating Idaho’s creative community with the 2020 Rockies Awards.

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Times Are Dark. But This Project Has Us Smiling.

Posted Mar 27, 2020 & filed under Work, Case Studies, Pro Bono

A couple of months ago, back when the coronavirus was something happening somewhere else, our client Phil Archer asked Carew Co. to help his 8-year-old son with a project. Logan Archer is a little powerhouse on a mission to save sharks from the dangers of plastic and brutal practices like shark finning.

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A Message From Paul: Let’s Flatten the Curve

Posted Mar 15, 2020 & filed under Agency News, Work, Community, News

This week, Carew Co is going remote to help flatten the curve. It’s a tough call, but we want our employees and clients to be healthy and recover quickly from this pandemic.

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The three best things about being a graphic designer

Posted Dec 9, 2019 & filed under Opinion, Industry

BY AARON KVARFORDT

The old adage do what you’ll love, and you’ll never work another day in your life seems cliche, but it rings true for those of us who are living it. I’ve always been drawn to making my imagination a reality. Whether I’m working with amazing clients or tinkering on weekend side projects, I love the challenge each one presents and the various ways to go about solving them. Here are the top three things I love about being a graphic designer.

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Your Brand is More Than a Logo

Posted Nov 3, 2019 & filed under Work, Branding, Logo

BY SHAILEY SIEVERS

When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.

Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.

I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.

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Make Your Card Count: 7 Tips for Creating Keepable Business Cards

Posted Aug 5, 2019 & filed under Work, Opinion

Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?

In a word: Presence.

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Meet Aaron Kvarfordt

Posted Jun 5, 2019 & filed under Agency News, Culture, News

Aaron Kvarfordt just started with us, but we’re already beginning to think of him as a human Swiss Army knife. He creates super clean, solid typography. He can illustrate by hand or digitally. He designs prototypes and mockups for packaging. He knows how to build brands from the ground up.

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We’ve Joined the LogoLounge Party (Again!)

Posted Mar 3, 2019 & filed under Props, Work, Awards

We’re thrilled to share the news that not one, but two of our logos have been selected for the upcoming LogoLounge Book 11.

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Websites: More Than Marketing.

Posted Dec 11, 2018 & filed under Technology, Work

We’ve designed and built countless websites over the past 11+ years. Many of them are branded online experiences that serve to differentiate a product or service. They have beautiful design, reflect the brand and values of an organization, have strong user interfaces, and are a great responsive experience online.

But what happens once the site is launched? (Besides high fives, of course.)

For many of our clients, the next step is a plan to maintain their web presence. To double down on the investment and ensure success, we need to think beyond marketing and hammer out a sales strategy. The website should be a key tactic in customer acquisition and retention.

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What does Idaho’s most famous lake monster do when she wants to relax?

Posted Mar 27, 2018 & filed under New Work, Show and Tell

Designer Lauryn Medeiros found herself taking this fantastical question pretty seriously when she was tapped to illustrate the poster for the 2018 McCall Winter Carnival.

Wear Boise — Carew Co’s sister business — often features work by Carew Co employees. So when Winter Carnival organizers approached Wear Boise with the assignment of creating a poster with a “There’s Snow Place Like Home” theme, Paul immediately thought of Lauryn and the woodcut illustration style she’s been perfecting for the past few years.

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