Collaborating with the developer, business consultant, and sales team, we named and branded the subsets of the commercial offering. The sub-brand icon is a visual representation of the main intersection at the core of the community. It was important for the sub-brands to have a authentic Mediterranean/Italian feel in support of the brand. We looked to typography and signage of the region to find inspiration and authenticity. The feel is reflected through ligatures that create an interesting interplay between the characters in the logotype. The color palette, typography, voice and tone were carried through to a pocket folder in support of the sales effort.