A year. In review.

Posted Jul 1, 2008 & filed under Boise, Events, New Work, News, Statistics

Carew Co. was founded on July 1, 2007 — it's safe to say that we've covered some serious ground in our first year: We helped a roster of 28 businesses and organizations during the past year, and found satisfaction in every opportunity. We've launched 8 websites (there are 3 currently in production), created 5 logos, completed 3 branding sessions, designed 3 sales collateral kits, 5 business cards, 2 brochures, a series of packaging, a major signage project, 3 direct marketing campaigns, 3 print advertising campaigns, 5 email blasts, and countless other projects along the way.

It's clear that Boise has a ton of interactive work to get accomplished. We're proud to be mentioned in the list of agencies who make web-based design a specialty. In this past year, we've honed our CSS skills, delivered on some heavy technology offerings (e-commerce, content management systems, portals, etc.), offered up some intuitive interface designs, learned more than anyone wants to know about email marketing, pushed it creatively, and even gathered a bit of business sense along the way.

We take pride helping our clients see a big-picture view of the universe of marketing opportunities. We've helped many of our clients over the past year with multi-disciplined marketing plans (anything and everything from traditional to social media to direct marketing). This has been of huge value, as we can truly bring an agency-like experience to smaller/growing businesses (and non-profit groups!). We've heard time and time again how valuable our strategic approach is to our clients and partners.

We've enjoyed being in high demand and appreciate the referrals and word of mouth. It's pretty sad that we've put off completing our own website for an entire year! On the other hand, it's pretty amazing that we've stayed as busy as we have despite this fact. Thank goodness for the blogosphere to keep a record of our new work and progress. A full website is coming soon. Seriously...

We're fortunate to have helped a number of non-profit groups this past year (7 to be exact). This is extremely rewarding and a great balance to the creative workload. In addition, we've been extremely invested in education and the design community. We've spoken at Boise State and NNU, as well as helped a handful of high school aged artists consider the world of graphic design (through shadowing and "show and tells"). Continuing this mission and investment in the design community, we've also been heavily involved in the newly formed Idaho chapter of the American Institute of Graphic Artists (Paul is the first-year Board President). Look for more community-based efforts in the near future...

Because of our success, we were able to add our first employee at the 11-month mark. Nate has already been a great asset to Carew Co. clients. He's had many projects thrown his way in his first couple weeks — from web to print to concept work to an "advergame" interface (and met the challenges). We're moving and shaking — stay tuned for more news shortly.

We like to offer a sincere thank you to our clients, partners, colleagues, friends, bloggers, Twitterers, baristas, and everyone else that's been a part of this successful year. We couldn't have done it without your trust and respect, and look forward to putting another great year under our belts. ¡Gracias!