It’s always a thrill to help a client launch their brand-spanking-new business. And when it's a local, independent business, the process is all the more rewarding. So we were bursting with excitement to bring Vitalize Juice Co. to life.

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Imagine our surprise when we opened the November issue of Wine Business Monthly and saw one of our designs prominently featured in an ad! We didn’t know this full-pager from Bergin screen printing was in the works, but we are humbled and grateful.

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BY SHAILEY SIEVERS

When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.

Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.

I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.

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