Creating a Brand That Makes a Splash

Posted Apr 4, 2021 & filed under Work, Case Studies, Branding, Logo, Packaging

It’s always a thrill to help a client launch their brand-spanking-new business. And when it's a local, independent business, the process is all the more rewarding. So we were bursting with excitement to bring Vitalize Juice Co. to life.

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Your Brand is More Than a Logo

Posted Nov 3, 2019 & filed under Work, Branding, Logo

BY SHAILEY SIEVERS

When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.

Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.

I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.

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