What does Idaho’s most famous lake monster do when she wants to relax?

Posted Mar 27, 2018 & filed under New Work, Show and Tell

Designer Lauryn Medeiros found herself taking this fantastical question pretty seriously when she was tapped to illustrate the poster for the 2018 McCall Winter Carnival.

Wear Boise — Carew Co’s sister business — often features work by Carew Co employees. So when Winter Carnival organizers approached Wear Boise with the assignment of creating a poster with a “There’s Snow Place Like Home” theme, Paul immediately thought of Lauryn and the woodcut illustration style she’s been perfecting for the past few years.

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We love bold clients. Case in point: CSHQA

Posted Feb 7, 2016 & filed under Case Studies, Confab, New Work

Idaho’s oldest continually operating architecture firm was in desperate need of a new look.

CSHQA, founded in 1889 by William Campbell (the “C” in CSHQA), is responsible for many of Idaho’s most iconic buildings. But its website was not living up to the firm’s stellar reputation and did not reflect the company’s nationwide growth and influence — it was 10 years old and dated.

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It's a launch!

Posted Nov 24, 2014 & filed under Confab, New Work

After 5+ years, we finally got around to redesigning our website.

This is definite cause for celebration around the Carew Co office, as our old site was in disarray for years. We have updated the site to share the latest and greatest of work, which you may now view in our Work section. We have finally taken our own medicine and launched a responsive version of our site. It's been difficult to explain to our clients why our site isn't responsive...the best explanation is simply, "You know, the cobbler's shoes..."

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College just got real.

Posted Apr 5, 2013 & filed under Boise, New Work, News, Show and Tell

At Carew Co., we had been anxiously awaiting the chance to push this campaign further and knew this was our opportunity. We've had an amazing partnership with the marketing team for many years and enjoy any opportunity to "mind meld" with our friends at CWI. As an extension of the marketing team, we bring ideas to the table, consult on the campaign strategy, and get the tactics accomplished.

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New Work: Red Sky Public Relations

Posted Apr 4, 2011 & filed under Technology, New Work, Show and Tell

We've been thrilled to watch the agency expand and succeed in the past few years and have enjoyed a wonderful partnership with our friends at Red Sky. In late 2010, we were hired to update and modernize the Red Sky website in terms of the Interface Design, Blog Integration, and Website Code. The new site launched in January of 2011 and has been very well received.

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Who Is Your Realtor?

Posted Nov 2, 2010 & filed under New Work, Show and Tell

Recently, Filmmaker / Actor Travis Swartz needed a house to shoot a scene in for his upcoming and guaranteed-to-be-hilarious film, "Nobody Cares." Lindsay from the Urban Agent Team offered up her living room and front porch as a location for the scenes. We were psyched to be asked to help with a spot for an upcoming event that The Urbans had sponsored (Ignite Boise). We suggested that they use their favor to work with Travis on the "Who Is Your Realtor?" spot.

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New Work: Barrique 33 Wine Tours

Posted Aug 28, 2010 & filed under Technology, Culture, New Work

In order to sell luxury tours in the United States, Claude was in need of Brand that truly represents the Bordeaux experience. The Brand Identity needed to capture the heritage and juxtaposition of historic Bordeaux culture and modern/luxury travel. Our design team knew we had something when Ryan Lascano shared his initial sketch of a hand-drawn typographic mark. Our clients loved the reflection of traditional typography and the highlighted '33' to represent the French code for the region.

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Vale Wine Co. Packaging

Posted May 6, 2009 & filed under Boise, New Work

In this case, we were lucky enough to have invested clients and a  long time line to launch. We love the opportunity to bring a brand to life, and the time to do it right. It's always a great opportunity to be involved at the ground floor and have the ability to work directly with the winemaker and owners of the company. We represented the brand through packaging, the website, and marketing materials. In this case, consistency was key to building a cohesive, branded experience.

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Vale Wine Co. Website

Posted Jan 27, 2009 & filed under Technology, Boise, Culture, New Work

We're fortunate to have met Winemaker John & Vicki Danielson and their business partners. They are great clients/people who were active participants in the process are open to our ideas and opinions along the way. Due to this balance and ability to be trusted guides in our exploration, the result is something we're very proud of.

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Urban Winemakers Cooperative

Posted Dec 19, 2008 & filed under Boise, Community, Culture, New Work

Out of a savvy business idea came a great creative opportunity.

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