Creating a Brand That Makes a Splash

Posted Apr 4, 2021 & filed under Work, Case Studies, Branding, Logo, Packaging

It’s always a thrill to help a client launch their brand-spanking-new business. And when it's a local, independent business, the process is all the more rewarding. So we were bursting with excitement to bring Vitalize Juice Co. to life.

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Behind the Clouds, the Sun Is Still Shining

Posted Nov 24, 2020 & filed under Agency News, Work, Culture, Gratitude

We are so, so grateful for 2020. 

That might sound strange, but we are eternal optimists here at Carew Co. The Great Recession hit just a year after our founding, so we learned early on that there is always a way forward — and that path to brighter things is forged by relationships.

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No Ordinary Label

Posted Nov 13, 2020 & filed under Work, Show and Tell, Branding, Packaging

Imagine our surprise when we opened the November issue of Wine Business Monthly and saw one of our designs prominently featured in an ad! We didn’t know this full-pager from Bergin screen printing was in the works, but we are humbled and grateful.

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The Lifeblood of Our Agency Gets a Promotion

Posted Aug 4, 2020 & filed under Agency News, Work, Culture

I first met Thomas Walsh over a decade ago when we were paired up for the AIGA Idaho “Mix Mentor” program, which matched Boise State graphic design students with industry professionals. The idea was to give soon-to-graduate students a mentor so they could ask questions and get an idea of what the real world was like.

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What the Pandemic Has Taught Us (So Far)

Posted Jun 26, 2020 & filed under Agency News, Work, Culture

When we first started collecting experiences for this post a few weeks ago, it seemed like Idaho was cautiously heading out of the woods. We thought, “Maybe we can share what we learned during quarantine?” It has been such a rollercoaster experience and we’ve each reacted in our own unique ways — there have been moments of joy, despair, creativity, hope, camaraderie. There have been new opportunities and grief over what we have lost.

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The 2020 Rockies Awards: Celebrating Creativity In 3D

Posted May 17, 2020 & filed under Work, Show and Tell, Awards

These days, a lot of us are indulging in guilty pleasures. A quarantini here, a binge-watch there...treating ourselves is saving our sanity. One pleasure I’m not feeling guilty about is celebrating Idaho’s creative community with the 2020 Rockies Awards.

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Times Are Dark. But This Project Has Us Smiling.

Posted Mar 27, 2020 & filed under Work, Case Studies, Pro Bono

A couple of months ago, back when the coronavirus was something happening somewhere else, our client Phil Archer asked Carew Co. to help his 8-year-old son with a project. Logan Archer is a little powerhouse on a mission to save sharks from the dangers of plastic and brutal practices like shark finning.

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A Message From Paul: Let’s Flatten the Curve

Posted Mar 15, 2020 & filed under Agency News, Work, Community, News

This week, Carew Co is going remote to help flatten the curve. It’s a tough call, but we want our employees and clients to be healthy and recover quickly from this pandemic.

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Your Brand is More Than a Logo

Posted Nov 3, 2019 & filed under Work, Branding, Logo

BY SHAILEY SIEVERS

When I began my path as graphic designer, I thought a business’s logo was its brand — basically, different terminology for the same thing.

Somewhere along the six years I’ve been in the industry, I learned that a logo and a brand go hand in hand. They’re both important, but they’re not the same.

I don’t think I’m the only one who was confused on this point, so I’m here to help define the differences.

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Make Your Card Count: 7 Tips for Creating Keepable Business Cards

Posted Aug 5, 2019 & filed under Work, Opinion

Email. Slack. Text. Social. With so many ways to communicate, what’s the point of an old-fashioned business card?

In a word: Presence.

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